| CASA GRANDE, Ariz., July 14 /PRNewswire/ -- In a response to an
overwhelming amount of fraud in online auction transactions, UpperBid.com took
the lead today by implementing the most in-depth degree of seller verification
among all online auction sites, even surpassing the verification process of
industry giants like eBay. By partnering with Trufina.com, the leader in
providing online identity verification and management services, UpperBid has
ensured that all sellers will go through an in-depth and thorough identity
verification process. This seller verification process now required by
UpperBid is the toughest in the industry. UpperBid is also offering the
identity verification to buyers who wish to provide proof of their identity.
"Our goal is to provide the greatest degree of assurance we can to our
buyers that the person they are dealing with is exactly who they say they
are," says Robert King, CEO of UpperBid Online Auctions, "and our partnership
with Trufina has now made it possible for our buyers to purchase from our site
with a new level of security." Identity verification will not ensure that
every seller is honest, but it will most certainly make them think twice
before partaking in any fraudulent activities since they will not be able to
keep their real identity a secret. Though eliminating ecommerce fraud
altogether may be an impossible task, it appears UpperBid is on the right
track in confronting the problem head on.
UpperBid may be the first to implement such a stringent verification
process for online auction sellers, but they most certainly will not be the
last, and they are charging ahead as the trendsetter in combating online
auction fraud. In addition, it appears that Trufina is set to be the leader in
providing these types of services to other online auction sites that will most
likely follow suit on what is definitely an effective means in ensuring the
identity of online users and minimizing fraudulent transactions. "UpperBid
solves a core problem of ecommerce by bringing together consumers and
merchants searching for a safe and secure shopping experience, says Chris
Madsen, Trufina's President/CEO. "By using Trufina's ID Server API, both
buyers and sellers can be assured that they are dealing with a real, unique,
individual."
About UpperBid.com - UpperBid is an online auction site featuring sellers
that live in and ship from the United States and is owned by UpperBid LLC
based in Casa Grande, Arizona. In addition to inspiring patriotism and keeping
American dollars within the United States, the site maintains a high-priority
no-tolerance policy on illegal replica, knockoff, and bootleg products.
UpperBid also takes a proactive preemptive approach in effort, resources and
technology to eliminate all potential fraud and dishonest individuals from any
auctions hosted on their site. For more information about UpperBid.com, please
visit www.upperbid.com
About Trufina, Inc. - Trufina is the leading provider of online identity
verification and identity management services, enabling individuals to verify
their identity attributes online, and providing the identity management tools
for sharing that verified identity information with individuals and websites
across the Internet. Trufina offers a unique method of building trust on the
Internet. As the independent "trusted source" for ID verification, Trufina
protects the privacy of the individual while limiting the opportunity for
fraud and identity theft from partnering websites. Based in Annapolis, MD,
Trufina can be found at www.trufina.com. |
